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chiefs lanyard
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.49–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Review moat
Okay1,798.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 23K searches