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chiefs jacket
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$84.57avg listing price — sweet spot $15–$100
Review moat
Good541.69avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$25.85–$275.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Returns
Bad10.4%return rate — above 6% kills the launch gate
Market size
Bad$17K$17K/yr · 59K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale