37
chicago bears pajamas
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.69avg listing price — sweet spot $15–$100
Price range
Great$12.16–$54.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,798.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 161K searches
Returns
Bad9.0%return rate — above 5% kills the launch gate
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Signals High Returns