40
catfish
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Review moat
Good1,328.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.57–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 248K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand