35
cardio
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Good$125.47avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$423K$423K/yr · 379K searches
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad14,801.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad$19.67–$468.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale