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card table
Launch itA $9.7M/yr market growing +50.1% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$9.7M$9.7M/yr · 8.1M searches
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$53.88avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Price range
Okay$18.30–$188.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,968.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale