45
camo rain gear
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$48.93avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$18.68–$150.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,536.23avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 6% kills the launch gate
Market size
Bad$22K$22K/yr · 123K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale