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42

cal poly san luis obispo apparel

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A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 79Conversion 17Competition 42Returns 55Price range 80Avg price 91Brand share 10Review moat 74Quality gap 24

Avg price

Great$21.43

avg listing price — sweet spot $15–$100

Price range

Great$9.29–$39.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.3%

90-day search growth — must beat 0% to launch

Review moat

Good554.64

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$18K

$18K/yr · 62K searches

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