37
byu
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.79avg listing price — sweet spot $15–$100
Review moat
Great191avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.44–$110.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$112K$112K/yr · 278K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier