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byrna projectiles
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$801K$801K/yr · 94K searches
Avg price
Good$108.63avg listing price — sweet spot $15–$100
Review moat
Good752.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Price range
Bad$13.12–$562.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price