67
butterfly knife
Worth a lookShows a sweet-spot price point ($22.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$6.33–$77.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 3.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good808.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand