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burton step on bindings
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great474.3avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$292.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 66K searches
Price range
Bad$23.96–$411.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price