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bullet proof armour
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$97.29avg listing price — sweet spot $15–$100
Review moat
Good681.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$10.01–$349.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 152K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale