58
bug out bag
Worth a lookShows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 2.6M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$70.86avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,545.72avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.37–$374.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch