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buck 112
Worth a lookShows a sweet-spot price point ($27.61 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.78–$71.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782avg incumbent reviews — the moat a new listing must climb
Market size
Good$334K$334K/yr · 661K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand