39
bright football
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.86avg listing price — sweet spot $15–$100
Price range
Great$9.58–$95.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,198.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$57K$57K/yr · 44K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch