43
boy scout knife
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.77avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.60–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,312.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 110K searches