46
boulder block
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.48avg listing price — sweet spot $15–$100
Price range
Great$10.79–$62.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good590.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$130K$130K/yr · 83K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-50.5%90-day search growth — must beat 0% to launch