35
boston bruins shirt
Skip itHigh returns (11.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.88avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great359.96avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.90–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 72K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Returns
Bad11.1%return rate — above 5% kills the launch gate
Signals High Returns