44
boot straps
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Price range
Great$5.98–$44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good803.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$357K$357K/yr · 339K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.3%90-day search growth — must beat 0% to launch