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boogie board

Launch it

A $1.1M/yr market growing +174.7% this quarter with returns at 1.4% — clears our launch bar.

Market size 79Growth 97Conversion 17Competition 86Returns 87Price range 84Avg price 93Brand share 66Review moat 57Quality gap 52

Growth

Incredible+174.7%

90-day search growth — must beat 0% to launch

Avg price

Great$49.27

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$6.65–$105.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.6M searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,212.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

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