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body armor plates
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great249.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$63.82avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 6% kills the launch gate
Price range
Okay$12.50–$224.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$102K$102K/yr · 285K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.4%90-day search growth — must beat 0% to launch