76
boat flares
Launch itA $1.1M/yr market growing +77.4% this quarter with returns at 0.6% — clears our launch bar.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$42.21avg listing price — sweet spot $15–$100
Price range
Great$8.82–$104.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+77.4%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 650K searches
Review moat
Great490.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale