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boat anchor
Launch itA $1.2M/yr market growing +142.8% this quarter with returns at 2.2% — clears our launch bar.
Growth
Incredible+142.8%90-day search growth — must beat 0% to launch
Price range
Incredible$19.73–$95.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.61avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 975K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good927.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf