33
bmx helmet
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.33avg listing price — sweet spot $15–$100
Price range
Incredible$21.05–$50.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Market size
Okay$175K$175K/yr · 514K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,281avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns