45
black rope
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Price range
Good$5.26–$25.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,974avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 66K searches