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biodegradable soap
Worth a lookShows demand growing +196.3% this quarter, but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Growth
Incredible+196.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Good$301K$301K/yr · 248K searches
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Price range
Okay$5.98–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad8,823.4avg incumbent reviews — the moat a new listing must climb
Signals Trending