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54

binghamton university apparel

Worth a look

Shows a thin review moat (66 avg reviews), but a small market ($15K/yr) keeps it on the watch list.

Market size 4Growth 96Conversion 17Competition 54Returns 93Price range 82Avg price 91Brand share 23Review moat 97Quality gap 42

Review moat

Incredible65.5

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+154.0%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Price range

Great$10.00–$40.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 52K searches

Search terms