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bills jersey kids
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.11avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,192.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.66–$199.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 80K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Signals High Price