46
big mable
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+428.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$486K$486K/yr · 73K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,724.61avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$258.00avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$116.54–$403.91cheapest to priciest tracked listing — scored on the share inside $15–$100