25
benchmade 940
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great300.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$210.75avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay$28.90–$292.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$109K$109K/yr · 94K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price