47
belt pouch
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Good$6.99–$31.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,407.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 402K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand