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belay glasses
Skip itA concentrated shelf (top 5 take 70% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Price range
Great$10.16–$56.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good786.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 65K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse