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beach blanket
Launch itA $2.4M/yr market growing +148.6% this quarter with returns at 2.9% — clears our launch bar.
Growth
Incredible+148.6%90-day search growth — must beat 0% to launch
Market size
Incredible$2.4M$2.4M/yr · 3.1M searches
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Price range
Good$8.82–$32.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,156.9avg incumbent reviews — the moat a new listing must climb
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