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bbs
Launch itA $1.3M/yr market growing +21.2% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 776K searches
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Price range
Good$4.71–$33.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,297.6avg incumbent reviews — the moat a new listing must climb