46
basketball mouth guards
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$8.45–$39.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,415.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 74K searches
Signals No Dominant Brand