40
baseball cap with light
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Price range
Great$12.72–$39.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good511.92avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 33K searches
Brand share
Bad99%top-5 brand share — brand-locked demand