45
balance pad
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.12avg listing price — sweet spot $15–$100
Price range
Incredible$15.50–$93.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$651K$651K/yr · 530K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,958.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality