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balance board
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$3.6M$3.6M/yr · 2.6M searches
Avg price
Great$52.59avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$18.03–$185.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,454.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf