46
balance ball
Skip itSoft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$2.5M$2.5M/yr · 1.5M searches
Avg price
Great$64.77avg listing price — sweet spot $15–$100
Price range
Good$17.56–$147.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,468.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch