34
backpack rain cover
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Price range
Good$5.06–$40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Avg price
Good$12.21avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 422K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,908avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Returns