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axe throwing game
Launch itA $1.5M/yr market growing +92.7% this quarter with returns at 2.6% — clears our launch bar.
Review moat
Great202.31avg incumbent reviews — the moat a new listing must climb
Growth
Great+92.7%90-day search growth — must beat 0% to launch
Market size
Great$1.5M$1.5M/yr · 574K searches
Avg price
Great$82.79avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$38.31–$157.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse