54
axe sheath
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$5.28–$60.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great448.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 101K searches
Signals No Dominant Brand