36
auburn sweatshirt
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.93avg listing price — sweet spot $15–$100
Price range
Incredible$23.60–$75.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,321.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 61K searches