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auburn hat
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.04avg listing price — sweet spot $15–$100
Price range
Great$12.88–$42.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great401.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 44K searches