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atlanta falcons
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.21avg listing price — sweet spot $15–$100
Price range
Great$7.14–$98.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$222K$222K/yr · 501K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,453.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale