35
asu hat
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.04avg listing price — sweet spot $15–$100
Price range
Great$13.78–$43.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great335.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 43K searches