44
arrow case
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.14avg listing price — sweet spot $15–$100
Review moat
Good552.68avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.37–$286.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$105K$105K/yr · 101K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch