50
army cot
Worth a lookShows a sweet-spot price point ($69.49 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Great$69.49avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$26.31–$172.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,113.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 133K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale