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archery target paper
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$53.51avg listing price — sweet spot $15–$100
Review moat
Great237.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$8.58–$248.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$127K$127K/yr · 47K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.4%90-day search growth — must beat 0% to launch